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The Coastal Concierge

About

We built the simple thing nobody else was building.

The Coastal Concierge started where every product worth building starts: with a frustration that wouldn’t go away.

We travel a lot. And every time we did, the same problem surfaced. We’d land somewhere new and immediately want to know what was actually worth doing nearby. Where to eat that wasn’t a tourist trap. What was actually a five-minute walk versus a forty-minute drive. Whether the place we were staying had a pool, a coffee maker, a working WiFi network.

The answers were always somewhere. They were never in one place. We’d Google. We’d open three different travel apps. We’d ask the front desk. We’d dig through emails looking for the WiFi password. By the time we figured it out, half the trip was gone.

It struck us that this should be easier. There should be a simple, property-specific tool that lives on a guest’s phone the moment they arrive. Built around exactly where they are, not generic area-wide listings. Honest about what’s nearby and what isn’t. The basics, WiFi, parking, checkout, alongside the best of what’s worth doing.

And it should be just as simple for the property to deliver. No software install. No PMS integration. No three-month onboarding. No subscription that costs more than the guest amenities it’s supposed to enhance.

Most guest tech goes the other way. Apps that need downloads. Account logins. Long onboarding cycles. Lots of moving parts. That kind of investment makes sense for tools your team uses every day for years. It’s a lot to ask for something a guest will use for three days and forget.

And let’s be honest, guests don’t want to download an app, create an account, and learn a new interface for a three-day stay.

So we built it. Free for the property. No contract. No setup fee. A QR code or a short link, and the guest is in. A property-specific guide that fits the way people actually travel.

That’s the whole company.

What we do today

We build free guest concierge apps for hotels, vacation rentals, condominium buildings, inns, and resorts. Each one is built from the property’s website. No contract, no setup fee, no PMS integration.

Currently deployed across 1,000+ guest-accessible units in the United States and Australia, originally launched and refined across Florida’s Gulf Coast in Sarasota, Anna Maria Island, Siesta Key, Lido Key, and Longboat Key.

What we believe

Three things shape every decision we make.

Property-specific, instantly bookable
Today's guests expect everything to live on their phone, and they expect to be able to act on it in seconds. Every recommendation in the app is built around your property's exact address with real drive times, real ratings, real reviews, real availability, and one-tap booking. A guest finds what they want and books it in ten seconds or less.
Light to deliver, lighter to use
The platform runs in the background. No PMS integration. No software for the front desk to learn. No new account for guests to create. A QR code, a short link, and that's the whole onboarding.
Built for the length of a stay
Guests are at your property for a few days, not a few years. The app is designed for that reality. No download, no account, no learning curve. A guest opens it, uses it, and moves on.

Meet the team

Built by people you can call.

Chris Morton, Founder & CEO, The Coastal Concierge

Chris Morton

Founder & CEO

Chris started The Coastal Concierge after one too many trips where finding the good stuff nearby took longer than enjoying it. Today he leads strategy, property partnerships, and local-market relationships across deployments. The goal is the same as day one: make sure each property gets a guide that actually reflects its area, not a generic template.

Roger Graham, CTO & Technology Partner, The Coastal Concierge

Roger Graham

CTO & Technology Partner

Roger leads the technology behind The Coastal Concierge. Founder of Orana Software, his focus is the automation that promotes rapid adoption: a property-quality guide built in minutes, refreshed monthly, with no operational drag on the property. The same platform powers concierge guides across multiple markets.

See it in your own property.

Free, no contract. We build it from your website, you decide what to do with it.

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